Licensing · Collabs · Consumer Products

The deals
behind the things
fans obsess over.

Hat Back Collective is a licensing and partnerships agency built for pop culture, and we tackle all of it, from music and anime to sports, toys, and gaming. We connect brands, artists, and IP with the partners who turn them into products, the ones that end up on shelves, in stadiums, and in collections.

Work With Us See What We Do
12+Years in licensing
100sOf deals negotiated
18+Categories & industries
The Idea

A rock band on a trading card.
A vinyl figure in an NFL stadium.
None of it happens by accident.

Behind every collab that fans line up for, someone knew both sides of the table: the brand, the artist, the manufacturer, the retailer. They made the call. That's what we do. Whether you're a brand chasing new categories, an artist entering consumer products, or a manufacturer hunting the right IP, we turn introductions into programs that keep growing after launch.

What We Do

Strategy to shelf.

01

Licensing Strategy

Which categories, which partners, which order. The roadmap comes before the deals, so every partnership builds on the last.

02

Brand Partnerships

Brands, artists, athletes, entertainment properties, manufacturers, matched for collabs that fans actually believe in.

03

Business Development

A decade of relationships across retail, licensing, and entertainment. We open doors that cold emails never will.

04

Consumer Products

Concept to shelf. Product programs built to move at retail.

05

Negotiation

Royalty models, minimum guarantees, deal structures. Terms that hold up years into the agreement.

06

Fractional Licensing Leadership

A head of licensing on your team for as long as you need one. Executive expertise you can plug in at any stage.

The Approach

Every deal, same order of operations.

01Build relationshipsfirst.
02Create valuesecond.
03Close great dealsthird.
In the Wild

Deals that made headlines.

A few partnerships and programs we've had a hand in, as covered by the press.

HypebeastPanini America × Funko Pop! debut a first-of-its-kind collectible trading card↗ The Athletic / NYTFunko Pops are everywhere, and might be coming to a stadium near you↗ BlabbermouthMötley Crüe and Epoch announce trading card partnership↗ Rolling StoneThe best Funko Pop music figures, from Elvis to Post Malone↗ Panini AmericaPanini America and Funko introduce a new collectible for sports enthusiasts↗ License GlobalWhat are the wider kids' trends outside hardline toys?↗
The Founder
Matt Lattier, Founder of Hat Back Collective
Matt Lattier
Founder, Hat Back Collective

With more than a decade in licensing, partnerships, and consumer products, Matt has helped negotiate hundreds of licensing agreements and built programs spanning entertainment, anime, music, toys, collectibles, apparel, and lifestyle brands.

Before founding Hat Back Collective, he held licensing leadership roles working with many of the world's most recognizable brands and retailers, building strategic partnerships.

Today, Hat Back Collective partners with companies from emerging startups to established global brands, transforming ideas into commercially successful partnerships.

Licensing StrategyIP CommercializationDeal StructuringRetail StrategyGo-to-MarketCategory ExpansionGlobal LicensingProduct Development
Why Clients Call

Hired to connect the dots.

Finding the right partners
Building licensing programs
Negotiating complex deals
Opening retail opportunities
Creating collaboration strategies
Expanding into new categories
Launching new product lines
Connecting people who create value
Start a Conversation

Got the brand?
We know the people.

Every partnership on this page started with a conversation. Here's yours.

hatbackcollective@gmail.com
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